Beyond the Manuscript: Unleash Your Book's Potential with Mangus Media Group's Strategic Marketing & Publicity
You've poured your heart and soul into writing a remarkable book. Now, it's time to ensure your voice reaches the readers who need to hear it most. At Mangus Media Group, our dedicated Marketing and Publicity team, in collaborative partnership with CEO, Susie Schaffer and her renowned company, Finish The Book, in collaboration with Mangus media Group, is committed to transforming your author dreams into tangible success.
In today's dynamic publishing landscape, a compelling manuscript is just the beginning. True impact comes from strategic visibility and a powerful connection with your audience. We don't just promote books; we craft comprehensive, tailor-made campaigns designed to elevate your author brand, generate buzz, and drive your book into the hands of eager readers.
Your Path to Visibility: A Strategic Collaboration
Our unique strength lies in the seamless collaboration between Mangus Media Group's in-house marketing and publicity experts and the specialized insights of CEO, Susie Schaffer and the Finish The Book team. This collaboration ensures a holistic approach, blending cutting-edge strategies with deep industry experience to maximize your book's reach and resonance. We understand that every author and every book is unique, which is why our approach is never one-size-fits-all.
Here's how we work together to amplify your message and build your author platform:
Strategic Blueprint & Author Platform Development: Before your book even launches, we work with you to define your ideal reader, clarify your core message, and articulate your unique selling proposition. In collaboration with Susie Schaffer's "cause publishing" philosophy, we help you build a robust author platform – from optimizing your website and social media presence to developing compelling author bios and media kits. This foundational stage ensures your brand is strong and consistent across all channels.
Pre-Launch Buzz & Anticipation Building: The lead-up to your book's release is critical. Our team, alongside Finish The Book, orchestrates a powerful pre-launch campaign. This includes securing early reviews from influential readers and reviewers, crafting engaging social media content, coordinating targeted email marketing to build your subscriber list, and identifying key media opportunities to generate initial excitement and anticipation for your upcoming release.
Dynamic Book Launch & Media Outreach: When your book hits the market, we unleash a coordinated wave of publicity. We leverage our extensive network to pitch your story to relevant media outlets, including podcasts, online publications, and traditional media. Our services include crafting impactful press releases, arranging author interviews, and exploring opportunities for features and articles that highlight your book's message and expertise. We aim to secure earned media that builds credibility and broadens your exposure.
Sustained Visibility & Long-Term Growth: Marketing doesn't end on launch day. Mangus Media Group, in partnership with Finish The Book, develops strategies for sustained visibility. This includes ongoing social media engagement, exploring paid advertising campaigns to reach niche audiences, optimizing your book's metadata and Amazon presence for discoverability, and identifying opportunities for speaking engagements, workshops, or virtual events that continue to connect you with readers and grow your platform for years to come.
Ignite Your Literary Journey with Mangus Media Group.
With Mangus Media Group's dedicated Marketing and Publicity team, enhanced by the invaluable expertise of Susie Schaffer and Finish The Book, your book will not just be published – it will be launched, promoted, and celebrated. We are passionate about helping authors like you break through the noise and achieve lasting success.
Ready to get your book the attention it deserves? Contact Mangus Media Group today to explore our comprehensive Marketing and Publicity packages and turn your literary aspirations into a thriving reality.