Our 360-Degree Process

You're not just writing a book; you're launching a game-changing concept that will redefine your leadership and establish an enduring legacy.

At Mangus Media Group (MMG), we don't just facilitate the creation of a book; we meticulously build a complete 360-degree ecosystem around your full, revolutionary idea. It is a long-term commitment from us to build, develop and support a platform built artound yhour book concept all in the name 9f creating some exemplary at every turn.

This ecosystem is designed to amplify your message, cement your authority, and drive unparalleled impact both before and long after your book's launch.

Here's how we build that comprehensive ecosystem:

Phase 1: Deep-Dive Strategy & Concept Development (Pre-Writing)

This foundational phase is where the blueprint for your entire ecosystem is meticulously crafted. It's about more than just outlining a book; it's about defining the core of your game-changing concept and how it will manifest across multiple platforms.

Understanding Your Vision and Impact: We begin with extensive Discovery Calls and a detailed "Get to Know" Questionnaire. This isn't just about your book idea; it's about understanding your overarching mission, your target audience's deepest needs, and the specific transformation you aim to achieve in their lives and in your industry. We delve into your existing platform, your long-term goals, and how this book will serve as the cornerstone of your influence.

Market and Competitive Analysis: Our team conducts in-depth research to identify your unique positioning in the market. We analyze existing thought leaders, assess the competitive landscape, and pinpoint the "white space" where your game-changing concept can truly dominate. This ensures your book isn't just another voice, but the definitive voice in its sphere.

Defining Your Core Message & Unique IP: We work with you to distill your complex ideas into a compelling, actionable core message. This becomes the intellectual property (IP) that will fuel your entire ecosystem. We ensure it's not only groundbreaking but also scalable and adaptable for various content formats.

The Book Concept & Ecosystem Platform Strategy Sessions: This is where the magic happens. Your dedicated ghostwriting and publishing team will collaborate with you via video conference to:

Outline Your Manuscript: Develop a meticulous, chapter-by-chapter outline that ensures logical flow, persuasive argumentation, and maximum impact for your book.

Strategic Content Mapping: Beyond the book, we identify other critical content assets that will extend your message. This includes potential keynote speeches, workshops, online courses, podcasts, articles, and even spin-off products or services that derive from your book's core concepts.

Audience Engagement Strategy: We brainstorm and plan how to engage your target audience across various platforms, identifying where they consume information and how to reach them effectively.

Pre-Launch Buzz Generation: We begin to lay the groundwork for a robust pre-launch marketing campaign, identifying early adopters, key influencers, and media opportunities.

Phase 2: Ghostwriting and Content Creation (Building the Foundation)

With a solid strategy in place, our elite ghostwriting team transforms your insights into a powerful, publish-ready manuscript, while simultaneously considering how this content will feed the broader ecosystem.

Full Manuscript Ghostwriting: Your chosen ghostwriter, a master of their craft, will meticulously craft your book, chapter by chapter, capturing your unique voice, tone, and perspective. This is an iterative process, with ongoing collaborative reviews where you provide detailed feedback and critical analysis to ensure the book is a perfect reflection of your vision.

Integrated Content Development: As the book is being written, your team is already thinking about how to repurpose and extend this content. Key concepts, anecdotes, and frameworks from the book are earmarked for:
Speaking Engagements: Identifying potential speech topics and developing compelling narratives for presentations.

Email Campaigns-Informational and Educational: Breaking down book chapters into modular, actionable learning units and informational.

Blog Posts/Articles: Extracting key takeaways and expanding on specific points for ongoing content marketing.

Social Media Content: Crafting bite-sized, engaging content for various platforms to build anticipation and maintain momentum.

Line Editing and Quality Assurance: Once the draft is complete, an additional, unbiased editor performs a rigorous single-pass line edit, ensuring impeccable grammar, punctuation, readability, flow, diction, syntax, and phrasing. This multi-layered review process guarantees the highest quality of the core asset – your book.

Final Review and Publishing Readiness: Your ghostwriting and publishing team conducts a final review with you, ensuring complete satisfaction and preparing the manuscript for the publishing phase.

Phase 3: Publishing Navigation & Strategic Launch (Bringing it to the World)

This phase is about strategically bringing your book to market and initiating the launch of your broader ecosystem.
Publishing Strategy & Execution: We leverage our extensive network within the JWC Publishing to help you navigate options for publishing your book through their hybrid, or self-publishing, ensuring the best fit for your book goals.

Cover Design & Interior Layout: Professional design is paramount. We work with our key collaborators at Finish the Bool Lubloahimg and their top designers to create a visually compelling cover and book nuts and bolts such as ISBN acquisition, positioning, and formatting that resonates with your target audience wotj an interior layout that enhances readability and displays exemplary professionalism.

Book Launch Planning: This is a highly collaborative effort. Our ghostwriting and publishing team takes the reigns planning every nuance to perfection, working with you to develop a robust launch plan, that compliments your business and busy schedule including:

1. * Pre-order campaigns: Building early momentum.

2. * Media outreach: Securing interviews, features, and reviews.
   * Influencer marketing: Engaging thought leaders to endorse your book.

1. * Online and offline events: Book signings, virtual launches, speaking engagements.

2. * Review generation strategies: Encouraging reader feedback.

3. * 6-12-18 Months of 1:1 Book Marketing, Strategy and Navigation C0aching (Depening on Suite chosen.)

5. Phase 4: Ongoing Ecosystem Development & Marketing Coaching (Sustained Impact)

This is where MMG truly differentiates itself, ensuring your game-changing concept continues to evolve and drive impact long after the initial book launch. Our one-on-one marketing coaching is integrated throughout, providing you with continuous, personalized guidance.

You will be assigned a book marketing coach at the onset of your book project to ensure your book launch is well planned and implemented with the strongest team available.

As a client you will receive:

6, 12, and 18 Months of One-on-One Book and Ecosystem Marketing Coaching:

This is a crucial component of our 360-degree ecosystem. Your dedicated Book Marketing coach will work with you individually to:

Pre-Launch Coaching (First 6 Months):

Platform Building: Refining your personal brand, optimizing your website, and establishing your social media presence.

Content Calendar Development: Planning your pre-launch content strategy (blog posts, articles, videos, podcast appearances) that draws from your book's themes.

Media Training: Preparing you for interviews and public speaking engagements.

Networking Strategies: Identifying and connecting with key influencers, potential partners, and media outlets.

Early Reader Engagement: Strategies for building an enthusiastic audience before the book even drops.

Post-Launch Coaching (Up to 18 Months):

Sustained Visibility: Developing strategies to keep your book in the public consciousness through ongoing media engagement, speaking opportunities, and content creation.

Ecosystem Expansion: Coaching you on how to convert book readers into clients, customers for your courses, attendees for your workshops, or followers of your other ventures. This includes:

Developing companion products/services: Turning book concepts into actionable programs.

Leveraging speaking opportunities: Using your book as a springboard for lucrative speaking engagements.

Building online communities: Fostering engagement around your ideas.

Thought leadership positioning: Continuously producing new content that reinforces your authority.

Performance Analysis & Adaptation: Reviewing sales data, audience feedback, and marketing campaign performance to refine strategies and identify new opportunities.

Long-Term Brand Strategy: Guiding you in evolving your personal brand and intellectual property for sustained relevance and growth.

Strategic Partnerships: Identifying and facilitating collaborations that expand your reach and influence.

Publishing Navigation ( One Year Post-Launch): Beyond the initial launch, our service includes One Full Year of ongoing publishing consultation. We continue to work with the industry's leading agents, publishers, hybrid publishers, marketers, publicists, bestseller strategists, and fulfillment services. This ensures that you have the optimal team and guidance to capitalize on new opportunities, navigate challenges, and continuously maximize your book's impact and the reach of your entire ecosystem.

By integrating the creation of your game-changing book with comprehensive, personalized marketing coaching and strategic ecosystem development, Mangus Media Group empowers you to not only publish a powerful book but to truly transform your influence and establish an enduring legacy.