The Secret “Sizzle” Behind Writing a Great Business Book
From the desk of Jeffrey Allen Mangus, CEO, Mangus Media Group
“I never made one of my discoveries through the process of rational.” ~ Albert Einstein
Just the other day, it happened again. While I was working and meeting with one of my authors, they asked a question that really stuck with me: “What will make my book great?”
I knew I had to handle that question with care. So, I responded, “It’s when we find the major epiphany of your book.”
With every book project I undertake, a profound and personal connection develops between the author and me. As our collaboration deepens, we share more creative, transformative moments where the book’s key concept and major idea come to light.
When it happens, it is always amazing.
In business book writing, I refer to this as “The Epiphanic Idea,” and it’s the secret ingredient that sets your business book apart. But it’s not just about finding the idea; it’s about presenting it from your unique perspective, which will captivate your audience, pique their curiosity, and fulfill the promise to transform the ordinary into something extraordinary. This unique perspective is the catalyst for setting your book apart, rising above the noise.
Have you ever been doing something in your life, and out of the blue, you’re hit with an idea that forever changes everything? Have you ever been alone, and something hit you that made you sweat, knowing everything had just changed? When it happens, you see the world and your life differently, and moving forward is your only choice, because returning to your old self is not an option. That, my friend, is an epiphany. It’s an illuminating realization that changes your perspective forever and is the biggest ingredient in creating incredible, life-changing books.
The epiphanies, those mind-altering moments, bring clarity amidst chaos and reveal the book’s unique idea, transforming it into a powerful force for change in the reader.
Epiphanies are life-changing realizations that shift your perspective. When writing a business book, epiphanies are a powerful force for change for the reader. They are essential for focusing on the special narrative, adding clarity and depth, sparking what drives the book forward, and providing readers with a new perspective or solution to a problem.
When written effectively, epiphanies inspire the book’s unique value proposition (UVP) and serve as a powerful tool for change, encouraging readers to adopt new approaches or challenge their own thinking. As a new author, your goal should be to create a compelling and impactful book that resonates with your audience by surfacing and developing these epiphanies.
The best part is that as you work with a ghostwriter, those revelations reveal more about who you are and spark further creativity. They are not just moments of inspiration, but also of personal growth. Anyone can have a stroke of genius, but as a writer, these moments of clarity and insight change the course of your life and the lives of your readers.
Yet, capturing the epiphanic concept is a challenging task. It is simpler to actually experience a lightning strike than to have those euphoric moments of vision and clarity. These moments are rare and precious, and when they occur, they can transform your work and life. As a ghostwriter, part of my job is to ask the right questions, spur thought, and deep self-reflection to unearth the special lightning-strike moments that can make your book great. To write a great business book, you must utilize your epiphanic ideas and concepts, understand your target audience, craft a captivating story, and communicate engagingly, keeping readers hooked and glued to the page.
As a professional ghostwriting agency, this is where our elite skills truly shine. We help you pinpoint your book’s Unique Value Proposition (UVP) and work with you to develop and frame it by applying storytelling techniques to hook readers and give them actionable advice. While you maintain your business and life, our team of writing and publishing professionals is behind the scenes, ensuring your writing is clear, concise, and informative, while avoiding jargon and clichés.
Once you have written the book, we will edit and revise it according to your vision, carefully refining your manuscript to perfection and bringing out its best qualities. This is the secret to writing a great business book that will stand the test of time.
If you are a leader seeking to discover your Unique Value Proposition for your book idea, please speak with our team about your concept and idea. (Click here)
