“Idea to Ink”-Killing the Traditional Book Gap

From the desk of Jeffrey Allen Mangus, CEO, Mangus Media Group

I’ll be honest with you. A few years ago, before writing professionally, I had an excellent idea for a book for my real estate company. I had the expertise, the case studies, and a message I knew would help thousands of people and their houses.

I figured, “How hard can it be?” I’m a writer, and I’m good with words. I’ll knock this out in a few months.

Boy, was I wrong.

I spent the next year battling a blank page, slogging through drafts, and letting my inner critic get the best of me. I’d write for a week, get bogged down, and then go a month without touching the manuscript.

It was a vicious cycle of false starts and creative paralysis. I started to wonder if I’d ever get my message out there.

This is the dirty little secret of traditional book publishing: it’s designed to be slow.

It’s a marathon, not a sprint; for most people, it's a journey filled with hurdles that never seem to end.

First, there's the writing itself. I know experts and entrepreneurs who’ve been trying to write a book for five, even ten years. They have brilliant ideas, but they're stuck in the weeds of their day-to-day business.

The truth is, their expertise isn't in writing; it's in their field. Forcing them to spend hundreds of hours typing is a colossal waste of their most valuable asset: their time.

I remember talking to an academic friend who spent three years writing his book. He poured his heart and soul into it, only to find that the publishing house took another two years to get it to market. Think about that: five years. In the fast-moving world of tech and business, a lot can change in five years. Some of his research was already outdated when his book hit the shelves. It was a hard lesson in the cost of a slow process.

Once you finally finish that manuscript, you have to find an agent. This is a black hole of querying, rejections, and waiting. It can take months, sometimes a year or more.

And even then, your agent will probably ask for more revisions before they send it to a publisher.

Then, if you're lucky enough to get a book deal, the real waiting begins. Publishing houses operate on their timelines. From the moment you sign a contract to the day your book is in a bookstore, it’s typically a year to eighteen months.

They need time for editing, copyediting, fact-checking, designing a cover, and planning the marketing campaign. It all adds up.

This is a non-starter for people with timely, relevant information to share. You can't wait five years to tell the world about your groundbreaking business methodology or a new approach to leadership. The market will have moved on.

This is exactly why the team at Mangus Media Group developed the proprietary "Idea to Ink" book writing method. I saw what they were doing and realized it solved every problem I outlined.

We re-engineered the process to remove friction from writing a book and condense a multi-year journey into a focused, six-week sprint.

How do we do it? We start with the core belief that your expertise matters most, not your typing speed.

Instead of staring at a blank page, you talk to us. We schedule in-depth interviews with a professional ghostwriter, an expert in your field.

This is the same team that's helped several clients become New York Times bestsellers. We work with you to align your goals, nail down your target audience, and structure the book. You're not writing; you're just sharing your knowledge, telling stories, and explaining your ideas—just like in a podcast or a consulting session.

We then take those interviews and, using our proprietary tools, turn your spoken words into a professional manuscript.

No, this isn’t generative AI. It's real human touch. We’re not taking shortcuts. We are preserving your unique voice and style so that it sounds exactly like you when you read the manuscript.

It's your book, your voice, just professionally packaged.

From there, our professional editors get to work, polishing the manuscript and getting it ready for publishing. We handle all the heavy lifting, so you can focus on what you do best.

Let me give you a couple of real-world examples.

We worked with a well-known CEO who had a revolutionary framework for company culture, but absolutely no time to write a book. The traditional route would have meant years of work he couldn't afford.

Using our "Idea to Ink" method, we turned his decades of experience into a 50,000-word manuscript in just four weeks. Within six weeks, the book was ready for market, positioning him as an industry thought leader while his ideas were still fresh and impactful.

Another client was a renowned keynote speaker with a powerful message about personal resilience.

He had hundreds of hours of recorded talks and valuable content, but writing a book felt impossible.

We used the "Idea to Ink" process to interview and capture his stories in several sessions.

The final book perfectly captured his authentic, inspiring tone and was ready for publishing in record time.

He could continue his busy speaking schedule without missing a beat.

A book is still a monumental achievement, and it should be. But in today’s world, it doesn't have to be a multi-year project that drains your energy and takes you away from your business.

The "Idea to Ink" method is for the modern expert, the busy entrepreneur, the high-level leader, or thought leader who knows their time is too valuable to waste.

Don't let the traditional publishing process hold you back. Your message is essential, and the world is waiting to hear it.

Please speak with our team about the concept and idea of your book. (Click here)